The automotive industry is looking at immersive technologies to help them overcome the cost challenges in an affordable and scalable way. Buying a new car is challenging and often leads to . Automotive companies are alleviating the issue of cognitive dissonance after the purchase to make the process less stressful on consumers by implementing virtual showrooms where potential buyers can get an immersive experience with their vehicle before purchasing it. Using virtual showrooms, customers can play with a 3D car configurator to choose from different seat colors, types etc. until they arrive at a final product combinations they are completely happy with, out of multiple Try-On design options applied by end customer overt these 3D models.